Casual games and gaming is one of the most popular activities on the web. Nearly 80+ million Americans play casual games like those found at www.BigFishGames.com. This audience represents 35+% of the US population and is generating nearly $1 billion in revenues a year.

Big Fish Games was created in 2002 and quickly became one of the most prominent casual gaming portals on the web. Aside from a large and diverse selection of games, Big Fish is one of very few casual gaming sites to offer a dedicated “kids section”. Youngsters will find games featuring popular characters such as Dora the Explorer and Sponge Bob Square Pants. Game genres range from educational, puzzle to action.

Children can safely download and play any game demo for 1 hour, which is often enough to satisfy their gaming needs, or looking at it from a different angle, to get them “hooked” so they will beg their parents to unlock (buy) the full version of the game. Big Fish requires an E-mail address to download game demos or to play online games.

Casual gaming has, and still is dominated by the Windows XP/Vista operating system, however Big Fish addressed the growing market of Mac gamers by adding a “Mac Games” tab to the site’s Menu.

Big Fish Games has expanded lines of business beyond distribution of downloadable casual games with ad supported free online web browser games, game development studios, and e-greetings. Most recently added is a social networking site for casual game players; for sharing opinions, inviting friends, and earning cash for games their friends buy.