Specification:

  • KidConfidence guarantees 100% of the impressions for a placement.
  • We do not rotate banners between multiple advertisers.
  • All specifications apply to all ads, whether hosted by KidConfidence or by a different server of the advertiser’s choice.
  • Ads must be in working order before being sent to KidConfidence.
  • KidConfidence will not be responsible for incorrectly trafficked ads.
  • Faulty ads will be sent back to the agency/advertiser to fix, and no make-goods will be provided for a late start date due to an ad that does not meet our specs.
  • Rich Media ads must be individually negotiated and submitted at least ten (10) business days prior to launch for testing purposes.
  • KidConfidence will outright refuse ads pointing to (or depicting) pornography, gambling or violence.

Lead Time:

  • All ad images/text must allow for a production deadline of five (5) business days.

Change Order Policy:

  • The above production deadlines apply. A Change Order must be completed stating the advertiser, the date of the original insertion order that this is changing, and what is being changed. Changes to an existing campaign must be received at least five business days prior to the change.

Testing:

  • All ads must be tested prior to delivery to KidConfidence by the developer.
  • KidConfidence will not run ads for testing purposes by the developers or the technology vendors.
  • Any new technologies that an advertiser wishes to use must be negotiated under a testing plan separate from the ad campaign.
  • All ads must be tested for compatibility with the following browsers and platforms:
    1. Windows: IE6+ and Firefox 1.5+
    2. Mac: Safari 1.2+ and Firefox 1.5+

General:

  • Alternate Text: Please provide alternate text to be displayed in the image’s absence. Alternate text should be a short, informative description of the banner, no more than 60 characters.?
  • Borders: KidConfidence does not use a standard border in its IMG tags; ads can be bordered so as not to bleed into the background.?
  • Animation: There is no hard limit to the number of rotations in an animated ad, but maximum file sizes must be observed.?
  • Submissions: KidConfidence has final approval for all ads with respect to editorial/creative content.
  • KidConfidence reserves the right to remove an advertisement from its web sites at any time for any reason.

Rates and Contact: