A Third of all Xbox360 owners do not know about Xbox Live Arcade (XBLA).
According to an exclusive video game industry research column from Frank N. Magid Associates, posted by Gamedaily 30% of Xbox 360 owners report that they have never even heard of XBLA. Considering these buyers of the Xbox 360 are serious, if not hard-core gamers, and all the attention given to XBLA, it is surprising to us that still almost a third of Xbox owners are not familiar with XBLA.

Data from a national online survey of 1800 U.S. households, of which 149 owned an Xbox 360, over 64% of whom indicate they play games online with their Xbox 360. Data also shows that 70% of owners have used Xbox Live Arcade – both to try free games, as well as buy games. However, the larger group (42%) have only tried out free games. While 28% have actually bought a game at XBLA.
Not sure what all the fuzz is about – click here for our choice of XBLA Games and an XBLA Introduction.
This research makes us wonder how many Wii owners don’t know about “Virtual Console“…
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