On electronic devices, gaming’s popularity is greater than digital music and video entertainment in kids aged two to 14 years, NPD Group found in the new report, Kids and Digital Content III.
According to a Wednesday press statement, among kids who use electronic devices such as computers, portable media players, cell phones and game consoles, 85 percent of device users play games.
Sixty percent of users listen to music on devices, while one-third watch videos on devices and 22 percent download ringtones.
NPD analyst Anita Frazier said, “Although the most dramatic increase in usage of these devices happens at about age nine, playing games appears to be an activity that first engages young kids with the digital world.
“Our study finds that 82 percent of kids ages two to five play games on one or more of the devices surveyed.”