Disney Online goes live with Disney Fairies Pixie Hollow.
Disney Fairies Pixie Hollow is based on the wildly popular Disney Fairies franchise. Visitors to the new online world will be able to explore the homes and meadows that make up Pixie Hollow. Fans will play and chat with Fairy friends, go on quests for Tinker Bell, play games, earn badges, craft jewelry and clothes and personalize their Fairy world.
“Disney Fairies has proven to be one of the company’s most successful franchises and we are excited to give fans the chance to live and play in the magical world of Tinker Bell by bringing Pixie Hollow online,” said Steve Parkis, senior vice president, Disney Online. “Fans have already created millions of Fairy avatars on DisneyFairies.com, making it evident that there is a strong desire for additional content around these beloved stories and characters.”
In 2007, the Disney Fairies franchise generated more than $800 million in global retail sales with a wide range of Disney Fairies products that have captured the imagination of girls worldwide. Also unveiled at the Toy Fair event was an innovative new line of Disney Fairies Internet-connected toys featuring Clickables technology. The products will be the first to link online play within the Pixie Hollow virtual world to play in the real world. The new Disney Fairies line featuring Clickables technology will give girls new ways to extend their online experience by sharing Fairies, creating friendships, earning in-game items and unlocking exclusive content through traditional toys.
In anticipation of the game’s launch, fans can now visit www.DisneyFairies.com to create their very own personalized Fairy avatar, complete with the ability to select clothing styles and colors, accessories, hair style and more. After creating and naming their Fairy, online guests can share their Fairy with friends and family via e-mail, choose from a selection of approved messages to leave others who have made and published Fairies on the site, and decorate a room in which their Fairy will live. To date, nearly 5 million Fairies have been created at the popular Web site.
Disney Fairies is the latest endeavor in the creation of immersive and engaging virtual online worlds for kids and families that Disney pioneered in 2003 with the creation of Disney’s Toontown Online, and followed up with the addition of Club Penguin and the recent launch of Pirates of the Caribbean Online. Leading virtual world industry analyst eMarketer predicts by 2011, an estimated 53% of U.S. children and teen Internet users will visit virtual worlds–up from 24% in 2007. (Source: eMarketer, September 2007)